The Uneasy, Long Road: Why Building an Evergreen Business takes Perseverance

Plus3 was honored to receive an invite to join the Tugboat Institute in early 2017. 

When Tugboat Founder Dave Whorton learned more about Plus3's unique journey he asked that I write about it.  I hope you'll find our story interesting and inspirational. Here's an excerpt and link to the full story:


"I’m not going to lie. That felt like sh... But we were pitching an innovative approach to people at these large companies who when it came to HR programs were risk managers, not risk-takers. None of us had health care experience, which made our idea a little scary to them. And at the time, wellness programs were based on individuals improving their clinical health numbers for personal rewards, usually cash bonuses. Get your weight or your blood pressure down to a certain number and you get cash. Our idea — that charitable giving was more motivating than cash — wasn’t intuitive to most of the executives we met. And at the time we had few case studies to defend our employee wellbeing solution


"But we Persevered. I am not a quitter, and I knew that no matter what, I was not going to give up on this idea. We were all buoyed by enthusiastic emails we got from individuals who were using the program. Ahnu Shoes was one early adopter. Watching how much their employees and retail customers loved the program helped a lot."


Read the full story here


Tugboat Institute in a few words:

Evergreen businesses are led by Purpose-driven leaders with the grit and resourcefulness to build and scale private, profitable, enduring and market-leading businesses that make a dent in the universe. 


Read more about Tugboat here

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